Flexible, rules-based routing logic
Define routing conditions across any combination of attributes like geography, company size, segment, product interest, or custom fields so assignments reflect your exact GTM structure.
including:
Multi-condition routing rules
Combine multiple data inputs
Fully customizable logic
Supports complex org structures
Coil empowers your revenue teams to respond faster and route smarter
With instant, accurate routing, your team reduces response time, improves ownership clarity, and increases conversion rates.
Eliminate routing delays
Leads are assigned instantly, removing the gap between submission and ownership.
Ensure correct ownership every time
Routing logic reflects your exact team structure, so leads always go to the right person.
Handle complex org structures with ease
Support territories, segments, and specialized teams without fragile workflows.
Align routing with lead quality
Higher-value leads can be routed differently based on qualification and context.
Remove manual lead distribution
No need for manual assignment or triage processes.
Scale inbound without breaking workflows
Routing remains consistent and accurate as volume increases.
frequently asked questions
We’re here to answer your questions.
What conditions can be used for routing?
Any enriched field, qualification output, signal, or custom attribute.
Does routing happen instantly?
Yes, immediately after lead processing.
Can I use round-robin distribution?
Can routing be territory-based?
Can routing change based on lead quality?
What happens if no rule matches?
Fallback rules can be defined.
Route Every Lead With Speed and Precision
Assign ownership instantly with logic that actually reflects your business.