Ask any question that matters to your business
Coil lets you define the exact research questions you want answered for every inbound lead. Instead of relying only on standard enrichment fields, you can ask for the nuance your team actually uses to decide whether a lead is worth prioritizing, how it should be handled, or what kind of engagement makes sense.
including:
Define custom questions in plain English
Tailor research to your GTM strategy
Go beyond fixed enrichment fields
Standardize how every lead is evaluated
Coil empowers your revenue teams to engage with deeper context on every lead
Instead of forcing teams to choose between speed and understanding, Coil gives them both. Live research that happens instantly and drives the next step automatically.
Capture nuance static data misses
Standard enrichment can tell you what a company is. Research helps you understand what matters about them right now, in the context of your business.
Standardize lead research across every inbound flow
Instead of relying on rep to manually look things up, Coil applies the same research logic to every lead the second it arrives.
Improve qualification with richer inputs
Custom research answers give your qualification logic more depth than surface-level fields alone, which leads to better prioritization and fewer bad assumptions.
Route leads based on real-world context
Research outputs can determine where a lead goes, who should handle it, and which path makes the most sense based on what Coil uncovers.
Make engagements more relevant
When Coil understands something meaningful about the lead before engaging, it can choose more appropriate messaging and actions immediately.
Keep every decision explainable
Research answers are visible, reviewable, and can be paired with citations, so your team can understand exactly why Coil made a decision and from what source.
frequently asked questions
We’re here to answer your questions.
What kinds of questions can Coil answer?
Anything that can be researched from public web information and turned into a useful decision input for your workflow.
Are the questions customizable?
Yes. You define the exact questions Coil should answer for each lead or workflow.
Is the research done in real time?
Yes. Coil runs live web research when the lead arrives, so the output reflects current information.
How are the answers returned?
As clear plain-English outputs that can be read by humans and used by workflow logic.
Ask better questions. Make better decisions.
Turn live web research into instant qualification, routing, and engagement logic.